Keen Measure

Keen Measure is the measurement module of the Keen OS, enabling you to create a model of your business using your historical data in combination with Keen’s proprietary AI Cortex.

With a calibrated model in hand, you’ll be able to quantify marketing’s incremental contribution to the P&L, by channel, in the short and long term.

This module is an excellent foundational base for brands who are working to establish a methodologically airtight measurement practice inside their organization, and validate the role in-market investments are playing in overall brand performance.

Getting Started

New to measurement? Check out Keen Platform 101 and our step-by-step guidance on building your first model.

Growth Paths

You can upgrade from Measure to the Plan + Measure bundle at any time. Your existing models carry over, and unlocking Plan allows you to leverage your model to create high-quality forward-looking forecasts and optimizations.

Speak with your Account Direction for more information on upgrading.

Segment Mode Specs

• The Plans tab is accessible but locked down. It features video overview of Plan functionality, however plans cannot be created.

• Report Templates are filtered to include model-based packs only when in the Measure Segment Mode.

• Existing assets are unchanged. If the segment initially included the Plan module in its license, existing Plans or Reports will perpetuate.

  • Note: If a breaking change is made to the model atop which these plans were built, it will automatically place them in a deactivated state.