Plan Publishing & Reconciliation

To integrate the Keen Platform with the marketing motions in place for your segment, we must close the marketing mix loop: Measure - Plan - Execute - Reconcile.

Once your segment is in this flywheel, you can continually refine your model, extract key takeaways, and translate fresh insights into pivots for the next plan.

Your Published Plan

Publishing your current in-market plan acts as a source of truth for all users of a segment. Learn more here.

Preparing For Reconcilation

As you reach the end of your in-flight plan, start to prepare for reconcilation – with the first step being an updated model. Learn more here.

Reconciliation Report

With the necessary assets in hand, click a single button to generate a report on how well your plan actually performed vs. expectated. Learn more here.

Reconcile a Plan in Hindsight

As you integrate this new workflow, you may find yourself wanting to retroactively reconcile a marketing execution. Learn more here.