Data Overview

Adding data to the Keen platform enables you to create models that provide actionable insights tailored to your business.

The relationship between factors, data, models, and business insights can be visualized as a chain.

• Factors are the links that hold the chain together

• Data is the fuel that powers the chain,

• Models are the gears that move the chain, and

• Business insights are the end result of the chain in motion.

Because data is multifaceted, we’ve organized our guidance into three key sections:

Getting Data Into the Keen Platform

Learn how to navigate the platform, locate key features, upload files, and manage your data workflow efficiently. Start here.

Ready to go further? Check out these other sections to sharpen your data strategy and deepen your understanding of how Keen works

Data Scoping: Framing the Right Inputs for Your Model

Understand what data to collect, why it matters, and how to frame it for modeling. These guides help you focus on the right metrics (sales, revenue, margin, tactics, or external factors) and align inputs with Keen’s modeling needs. It’s not just about uploading data; it’s about choosing the right data. Start here.

Diving Deeper: Methodology on Data Handling

Explore how Keen processes your data, from assumptions and transformations to reconciliation methods. These articles explain the logic behind the structure, ensuring your forecasts and optimizations are built on solid statistical ground. Start here.

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